Who Is Actually Making Money in the Creator Economy?

COME TO PRESS PUBLISH LA: The creator economy is projected to reach $43 billion in ad spend this year. But a recent survey found that nearly half of creators make less than $10,000 a year. So where is all the money actually going? In this episode, Colin and Samir break down the economics behind the creator economy — and why so much of the money is concentrating at the top. As major brands shift billions of dollars toward creators, they’re increasingly partnering with a small number of highly organized creators who can deliver large, multi-platform campaigns. We explore: Why the creator economy is becoming winner-take-most How Fortune 500 brands are reshaping creator partnerships Why creators with teams and infrastructure are landing the biggest deals What smaller creators need to do to compete for brand dollars Learn more about your ad choices. Visit megaphone.fm/adchoices

You can listen to Who Is Actually Making Money in the Creator Economy? online on Radio and Podcast. Open the player on this page to stream the available audio.

Who Is Actually Making Money in the Creator Economy? is an episode from The Colin and Samir Show by Colin and Samir.

This episode is 41:19 long.

This episode was published on Mar 11, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The Colin and Samir Show when more episodes are available from the podcast feed.