Ep. 26 - How Great Content Creates Alignment and Engagement w/ Mike Russell

This episode I speak with Mike Russell, content marketer at Pivotal Writing. Mike helps marketing leaders at enterprise SaaS companies ignite more sales conversation by utilizing customer success stories. In our conversation we discuss: The best way Marketing can align with Sales to produce better content What content must achieve to be relevant to the modern buyer The process you must follow to produce aligned messaging which can lead to higher value sales conversation with buyers When you should audit your current content library Additional Resources: PivotalWriting.com Connect with Mike on LinkedIn or Twitter Music/Production: Chris "KID" Robinson, Hitmakuzz Productions

You can listen to Ep. 26 - How Great Content Creates Alignment and Engagement w/ Mike Russell online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep. 26 - How Great Content Creates Alignment and Engagement w/ Mike Russell is an episode from The Alignment Podcast by Jeff Davis.

This episode is 19:45 long.

This episode was published on Feb 27, 2019.

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