EP. 45 - How Customer Success Can Create Better Alignment w/ Nick Mehta
In today's episode, I talk with Nick Mehta, CEO of Gainsight which is a customer success company that offers businesses everything they need...
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The Alignment Podcast
Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenu...
Episodes
20 of 45 episodes
EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"
This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-backed methodology helps organi...
EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler
This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader o...
EP. 42 - Why Clarity and Consistency Are Vital To Selling "Change" w/ Jim Karrh, Ph.D.
This episode I speak with Jim Karrh. He is a consultant, speaker, coach to high-value sales teams, and host of the "Manage Your Message" pod...
EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza
This episode I speak with Andre Piazza who has a long history of working as a product marketer in the tech industry for companies such as De...
EP. 40 - What It Takes To Have A Successful 2020 Sales Kickoff Meeting w/ Tony Huges
This episode I speak with Tony Hughes, an international keynote speaker, best selling author, leading professional selling educator, award-w...
EP. 39 - How To Make Better Decisions Using The Right B2B Data w/ Dave Elkington
This episode I speak with Dave Elkington, founder of InsideSales.com. Dave has a rich background in tech, venture capital, and corporate dev...
Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg
This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies g...
EP. 35 - Quantifying Misalignment's Impact On Growth w/ Rob Kall
This episode I speak with Rob Kall, co-founder and CEO of Cien. Cien is an AI-powered platform that helps connect the invisible dots between...
EP. 36 - Changing The Dysfunctional Sales and Marketing Narrative w/ Ron Carucci
This episode I speak with Ron Carucci, managing partner at Navalent. Ron is also a contributor for Forbes and Harvard Business Review, 2x TE...
EP. 35 - The Future Of B2B Marketing w/ Joel Harrison
This episode I speak with Joel Harrison, the Editor-in-chief and Co-founder for the past 15 years of B2B Marketing. His publication is the l...
EP. 34 - How AI Increases Competitiveness w/ Gabe Larsen
This episode I speak with Gabe Larsen, VP of Marketing at InsideSales.com. He is also the host of the popular Sales Secrets Podcast and pres...
EP. 33 - Should We Kill The Marketing Qualified Lead? w/ Peter Isaacson
This episode I speak with Peter Isaacson, Chief Marketing Officer at Demandbase. Peter has over 25 years of marketing experience in several...
EP. 32 - Can We Automate The Trust Building Process? w/ Andy Paul
This episode I speak with Andy Paul - a founder, author, speaker, and sales acceleration strategist that has significant experience working...
Ep. 31 - Tell Clear and Cohesive Stories To Get Buyer's Attention w/ Ryan Rhoten
This episode I speak with Ryan Rhoten, an author and Chief Messaging Officer at CareerBrand. Simply put, Ryan helps B2B and B2C businesses c...
Ep. 30 - Data Tells You Everything Buyer's Won't w/ Antwoine Flowers, Ph.D.
This episode I speak with Antwoine Flowers, Ph.D., who is a neuroscientist, data scientist, and founder of Elegant Theory. Antwoine works at...
Ep. 29 - Influencers Significantly Impact the Sales Process w/ Colleen Francis
This episode I speak with Colleen Francis, Owner of Engage Selling Solutions. Colleen is a hall of fame keynote speaker, award-winning sales...
Ep. 28 - Tie Marketing Compensation to Revenue For Better Results w/ Adam Goyette
This episode I speak with Adam Goyette, VP of Marketing at G2 Crowd. Adam has over 15 years of experience developing digital, social, and co...
Ep. 27 - How To Create Alignment In A Resistant Company Culture w/ Paul Bickford
This episode I speak with Paul Bickford, global director of sales and channel enablement at Oracle as well as president of Transformative Sa...
Ep. 26 - How Great Content Creates Alignment and Engagement w/ Mike Russell
This episode I speak with Mike Russell, content marketer at Pivotal Writing. Mike helps marketing leaders at enterprise SaaS companies ignit...