EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"

This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-backed methodology helps organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philips, and more. In our conversation we discuss: What value Sales Enablement provides today's B2B organization Where the majority of companies are getting it wrong when it comes to their established sales process How to ensure Sales Enablement doesn't become the "fixer of broken things" The key benefits that Sales Enablement can offer the marketing team Additional Resources: Company Website Engage with Ed on LinkedIn and Twitter Music/Production: Chris "KID" Robinson, Hitmakuzz Productions

You can listen to EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things" online on Radio and Podcast. Open the player on this page to stream the available audio.

EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things" is an episode from The Alignment Podcast by Jeff Davis.

This episode is 21:46 long.

This episode was published on Jun 17, 2020.

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