EP9: Designing Data Warehouse for Business Intelligence

Imagine two restaurant chains (one pizza and the other ice cream) that recently had to fully redesign their data warehouse. One of them had more than 30,000 codes for coupons—and there were really only about 21 different coupons. Instead of changing the coding for existing coupons, they kept creating new ones, which were worded SLIGHTLY different. In the end, it made effectiveness and analysis worthless and it cost them thousands of person hours. This is a case where business intelligence wasn't intelligent at all.

You can listen to EP9: Designing Data Warehouse for Business Intelligence online on Radio and Podcast. Open the player on this page to stream the available audio.

EP9: Designing Data Warehouse for Business Intelligence is an episode from The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Warehousing by Numetric.

This episode is 10:14 long.

This episode was published on Jul 24, 2017.

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