EP22: Using Predictive Analytics for Direct Marketing

Direct Marketing focuses on potential customers that are predicted as likely to buy. But is that in fact the best approach? Is it not a better approach to instead target those who are the most likely to be persuaded to buy? Is the point of a marketing campaign to increase purchases or to change minds—and THEN increase purchases. To figure this out, we have with us Eric Siegel is the founder of the Predictive Analytics World Tradeshow.

You can listen to EP22: Using Predictive Analytics for Direct Marketing online on Radio and Podcast. Open the player on this page to stream the available audio.

EP22: Using Predictive Analytics for Direct Marketing is an episode from The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Warehousing by Numetric.

This episode is 11:21 long.

This episode was published on Oct 30, 2017.

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