EP25: C-Level Analytics at Proctor & Gamble

Large companies today are quite happy to use analytics for a wide range of tactical decisions, such as product assortment and identifying the most efficient distribution channel. But when it comes to bigger strategic decisions, C-level executives are more tentative. Their gut judgments are still their preferred decision-making mechanism. David Dittman is the director of business intelligence and analytics services for Procter & Gamble, which reported $65.1 billion in revenue last year. Dittman argues that C-levels must start using analytics for more strategic decisions, and they must do it now. David, why are so many executives so hesitant to trust analytics for the big decisions?

You can listen to EP25: C-Level Analytics at Proctor & Gamble online on Radio and Podcast. Open the player on this page to stream the available audio.

EP25: C-Level Analytics at Proctor & Gamble is an episode from The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Warehousing by Numetric.

This episode is 13:20 long.

This episode was published on Nov 20, 2017.

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