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EP7: Facebook Targets Emotions for Advertising

The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Warehousing by Numetric

Jul 10, 201711:12Business

A leaked document showed that Facebook targeted audience members that felt "overwhelmed", "stressed", "anxious", "nervous", "stupid", "silly", "useless", and "failure" with relevant ads that fit their emotional profile....

About This Episode

EP7: Facebook Targets Emotions for Advertising is an episode from The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Warehousing by Numetric. A leaked document showed that Facebook targeted audienc...

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Episode Details

Published Jul 10, 2017, 11:12 long, audio available.

Questions About This Episode

What is EP7: Facebook Targets Emotions for Advertising about?

A leaked document showed that Facebook targeted audience members that felt "overwhelmed", "stressed", "anxious", "nervous", "stupid", "silly", "useless", and "failure" with relevant ads that fit their emotional profile. We talk with Ron Guymon, Chief Data Scientist at Numetric about the technical aspects of data science like this (no moral discussions or judgment, just technical).

Where can I listen to EP7: Facebook Targets Emotions for Advertising?

You can listen to EP7: Facebook Targets Emotions for Advertising online on Radio and Podcast. Open the player on this page to stream the available audio.

Which podcast is EP7: Facebook Targets Emotions for Advertising from?

EP7: Facebook Targets Emotions for Advertising is an episode from The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Warehousing by Numetric.

How long is this episode?

This episode is 11:12 long.

When was this episode published?

This episode was published on Jul 10, 2017.

Can I save EP7: Facebook Targets Emotions for Advertising for later?

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Are there related episodes from The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Warehousing?

Yes. This page shows related episodes from The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Warehousing when more episodes are available from the podcast feed.

Quick Answers About This Episode

Where can I listen to EP7: Facebook Targets Emotions for Advertising?

You can listen to EP7: Facebook Targets Emotions for Advertising on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

EP7: Facebook Targets Emotions for Advertising is from The 10 Minute Business Analytics Podcast | Data Analytics, Big Data, Data Visualization, Data Warehousing by Numetric.

What are the episode details?

Published Jul 10, 2017 and 11:12 long