Why Your Deals Go Cold Before You Ever Get to the Close (Ask Jeb)

Philip is a character licensing agent in the Philippines. He can close a deal in two weeks when a prospect already loves the brand he represents. But when he goes outbound to companies that do not know the character? He gets ghosted after the proposal every time. In this episode of Ask Jeb on The Sales Gravy Podcast , Jeb Blount explains why Philip's problem is not a closing problem at all. It is a qualification problem that has to be solved at the very start of the sales process. In this episode, Jeb covers: Why fast buyers and slow buyers require completely different sales approaches How to identify a seeker before you hand over your best leverage The investment principle and why multiple checkpoints close more deals than a single proposal How to test engagement at every stage so your pipeline only carries deals that are actually moving If your deals are going quiet after you send proposals, this episode will change how you run your entire sales process. Have a sales challenge you want Jeb to answer? Submit your question at salesgravy.com/ask and you could be featured on the next Ask Jeb episode.

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Why Your Deals Go Cold Before You Ever Get to the Close (Ask Jeb) is an episode from Sales Gravy: Jeb Blount by Jeb Blount.

This episode is 16:24 long.

This episode was published on Apr 7, 2026.

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