SELAB Season 1, Episode 12: How to make sure your sales reps tell a consistent story

Jonathan Palay is one of the founders of CommercialTribe and VP of Sales. CommercialTribe solves one of the toughest problems in sales: how do you make sure your sales reps tell a consistent sales story? We have all seen it. You research a company on the web, look at their products and decide to reach out to get more information. However when you talk with one of the sales reps the story is different compared what you read on the web. You quickly lose trust. Creating a good sales messages is tough and we explored this earlier in the sales enablement lab with the team from Corporate Visions , so once you have the perfect sales message for your product or service you want to maximise the value and the return. Together with Jonathan we explore how you can achieve consistency across your entire sales organisation and how you can setup a certification program in your company to make sure your teams all articulate the same value. At the end of this podcast Jonathan will share 3 practical tips to get you started today with your own program! Did you enjoy listening to this podcast and don’t want to miss an episode?

You can listen to SELAB Season 1, Episode 12: How to make sure your sales reps tell a consistent story online on Radio and Podcast. Open the player on this page to stream the available audio.

SELAB Season 1, Episode 12: How to make sure your sales reps tell a consistent story is an episode from Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter by Thierry van Herwijnen.

This episode is 26:34 long.

This episode was published on Aug 11, 2015.

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