SELAB Season 3, Episode 5: Forrester's B2B Marketing Forum

Peter O'Neill is the VP & Research Director for B2B Marketing (previously called Sales Enablement) at Forrester. Peter manages a group of analysts focused on B2B marketing. In this week's podcast, Peter will give an update on Forrester's B2B Marketing Forum which took place in October in Miami. Peter shares the highlights of the conference and provides an update on the 'Dead of the B2B Sales Rep' research which we covered earlier in the podcast during season 1 episode 9 (Tom Pisello, Alinean) and season 1 episode 11 (Peter O'Neill). Also, we discuss Account Based Marketing (ABM), the alignment of Sales and Marketing and the rapidly evolving technology space around Sales Enablement. All topics which were focus areas during the conference. Did you enjoy listening to this podcast and don't want to miss another episode?

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SELAB Season 3, Episode 5: Forrester's B2B Marketing Forum is an episode from Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter by Thierry van Herwijnen.

This episode is 25:43 long.

This episode was published on Nov 15, 2016.

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