SELAB Season 1, Episode 11: The B2B sales rep isn't that dead! Forrester explains its research

Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter by Thierry van Herwijnen

Peter O'Neill is the VP & Research Director for B2B Marketing (formally called Sales Enablement) at Forrester. Peter manages a group of analysts focused on B2B marketing understanding and navigating the complex sphere of...View more