SELAB Season 1, Episode 10: 7 steps to an awesome sales message!

Leslie Talbot is the vice president of content at Corporate Visions. She is a thought leader on how to create an engaging sales message which can be used by sales reps to win more deals! This week's podcast is a followup to the conversations we had with Tim Riesterer in Season 1, Episode 3 & Jim Moliski Season 1, Episode 5. If you did not listen to these podcasts yet I highly recommend you do! Leslie and myself will talk about how important it is to have a clear sales message which can be leveraged by your sales teams and how to create one. She explains the value of a power positions and how they differ from value propositions and how this really drives the customer to take action! Leslie will share her secret sauce she uses every day to create amazing sales messages for her customers - the CVI 7 step framework to a power position: Step 1) Identify your audience and create your targeted conversation profile Step 2) Identify your customer's business objectives Step 3) Understand your customer's status quo and which trends put their business objectives at risk Step 4) Identify your customer's top challenges Step 5) Map your capabilities; Identify your 2-3 differentiators Step 6) Identify your value; what can your customer do differently with your solution Step 7) Take a step back and create your power position based on step 1 - 6 Want to understand the detail and hear a great example, listen to the podcast! We wrap up with Leslie sharing her personal top 3 tips to get you started today! Did you enjoy listening to this podcast and don’t want to miss another episode?

You can listen to SELAB Season 1, Episode 10: 7 steps to an awesome sales message! online on Radio and Podcast. Open the player on this page to stream the available audio.

SELAB Season 1, Episode 10: 7 steps to an awesome sales message! is an episode from Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter by Thierry van Herwijnen.

This episode is 21:27 long.

This episode was published on Jul 28, 2015.

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