Thinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian BTS E9 SaaSBoomi Podcast

Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants. Ashish and his stories go a long way. Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more. Key take aways: 1:04 Posist intro 5:33 Marketing org structure and evolution 10:32 Hacking SEO with 200 web pages 15:22 Inflection point in restaurant tech 17:21 The secret to hiring content writers 18:57 Marketing to a diverse customer persona 20:01 Cracking distribution when the persona is fuzzy 21:02 Content marketing - growing ‘Restaurant Times’ to 3.5M views per year 21:52 Benefits of avoiding clickbait-y blog titles 25:27 Evolution targeting SMB to Enterprise 26:35 Best way to go global 29:02 Why didn't we raise VC capital? 31:32 The unthinkable ABM campaign 44:04 The forgotten aspect in marketing and advertising 47:21 How Posist have perfected event marketing? 1:00:32 The Playbook for B2B conferences 1:00:4:38 Rapid fire

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Thinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian BTS E9 SaaSBoomi Podcast is an episode from SaaSBOOMi by SaaSBOOMi.

This episode is 01:05:32 long.

This episode was published on Sep 15, 2022.

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