The Magic of Account Based Marketing - Ankit Oberoi, Zelto Marketing Nation E3 SaasBoomi Podcast

Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing companies. Having cracked the ABM playbook methodically, Ankit shares some gems of wisdom with Arvind and Varun as the three of them nail down the specifics of what ABM is and how to leverage it to engage prospective clients in ways that really matter. Key Takeaways 01:45 - Meet Ankit Oberoi! 03:50 - The Power of ABM 05:52 - Ankit’s tryst with ABM 08:42 - Big companies are intimidating! 11:38 - Identifying the right ICP for you 14:49 - Pick an ICP for your roadmap or pick a roadmap for your ICP? 18:38 - Outbound vs ABM 21:06 - Structuring the Organization for ABM 25:12 - SuperOps’ journey with ABM 27:28 - Using a RevOps team 33:48 - Building the ABM machine 35:35 - Database Management at AdPushup 39:45 - AdPushup’s channels beyond ABM 45:48 - Planning for Zelto’s acquisition Key Mentions 01:16 - Zelto 02:04 - AdPushup 03:39 - SGx 08:41 - Kayako 39:05 - Almabase 41:32 - Microsoft Azure 41:42 - Google 44:05 - Facebook Happy watching and listening! 🎧

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The Magic of Account Based Marketing - Ankit Oberoi, Zelto Marketing Nation E3 SaasBoomi Podcast is an episode from SaaSBOOMi by SaaSBOOMi.

This episode is 00:50:52 long.

This episode was published on Oct 26, 2023.

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