Hidden Power: Process of Marketing - Maansi Sanghi, iMocha Marketing Nation E2 SaaSBoomi Podcast

“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind for more such knowledge bombs as they deep-dive into the world of product marketing. Maansi takes us through her journey of product marketing, and how the team at iMocha braved the tumultuous shift from an SMB model to an enterprise model of marketing. You’ll also find a lot of tips and tricks on how to refine and hone your processes and your pipelines inside your organization. Tune in with Maansi and Arvind as they break down and examine the bare bones of a business and the best practices for marketing teams. Key Takeaways 02:25 – Forming strong teams 04:50 – Indispensable players in a marketing team 05:10 – iMocha’s team structure 05:45 – The dichotomy of inbound and content teams 08:25 – From SMB to Enterprise 11:40 – Your demand generation engine 13:19 – Do you have a channel problem or a marketing problem? 16:12 – Enterprise marketing tenets 18:12 – iMocha’s training protocols 22:27 – Setting OKRs for your team 30:52 – How deep is your sale? 33:40 – Positioning yourself in events 43:11 – Making an impression on your customer 46:29 – Rapid Fire! Key Mentions iMocha - 05:09 FreshWorks - 08:15 HubSpot - 27:11 MS Excel - 27:14 Fanatical Prospecting by Jeb Blount - 51:08

You can listen to Hidden Power: Process of Marketing - Maansi Sanghi, iMocha Marketing Nation E2 SaaSBoomi Podcast online on Radio and Podcast. Open the player on this page to stream the available audio.

Hidden Power: Process of Marketing - Maansi Sanghi, iMocha Marketing Nation E2 SaaSBoomi Podcast is an episode from SaaSBOOMi by SaaSBOOMi.

This episode is 00:52:31 long.

This episode was published on Aug 9, 2023.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from SaaSBOOMi when more episodes are available from the podcast feed.