Getting SaaS pricing right (2/2) - Varun Shoor, Kayako BTS E15 SaaSBoomi Podcast

In Part 2 of Getting SaaS Pricing right, Arvind and Varun bump it up a notch. They discuss key features of a pricing plan like Naming of plans, the ideal number of plans to go with, Add-ons, Discounts, cost-based pricing and value-based pricing. Listen on as the duo share insights from their own experience of having worked for and mentored other companies and of course getting the price right in their own respective startups. Enjoy the show! Key Takeaways 3:40 - Decoy pricing plan 6:05 - What's the ideal number of price plans? 8:30 - Open Vs Hidden pricing 14:00 - Contact us to know the pricing 16:56 - Knowing your target audience while selling 21:40 - Naming the Price Plans 26:10 - Deciding on the value metric 28:05 - Land and expand strategy 29:55 - What is value and value-based pricing? 35:43 - Is there room for Add-ons? 42:12 - How often do we change pricing? 44:23 - Open Vs Closed pricing verdict 46:05 - Dishing out Discounts 49:15 - Importance of pricing in NRR 52:00 - Top 3 ways to increase NRR 56:15 - Importance of revenue recognition 59:15 - Varun and Arvind’s Pricing pet peeves Key mentions Apple SuperOps Girish M Zoho FreshDesk PipeCandy Wingman Intercom Spot Instances Spot.io ChargeBee Manage Engine Hubspot IKEA Sequoia For Entrepreneurs

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Getting SaaS pricing right (2/2) - Varun Shoor, Kayako BTS E15 SaaSBoomi Podcast is an episode from SaaSBOOMi by SaaSBOOMi.

This episode is 01:01:19 long.

This episode was published on Apr 27, 2023.

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