The journey of Ahmedabad's SaaS duo Founder's Deep Dive E20 SaaSBoomi Podcast

Suresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respective companies, Suresh also explores their unique working dynamics and relationship, the ups and downs of doing business together, the pros and cons of operating out of a Tier 2 city and of course their secrets to building a successful business model with CallHippo and SoftwareSuggest. Enjoy this first of its kind episode! Key Takeaways 5:13 - CallHippo business model 7:10 - Inception of CallHippo, founder story and current revenues 11:18 - Global customer segments 12:44 - Impact of inbound marketing, how to manage your budget for Inbound Marketing 15:05 - SEO strategy 19:15 - Exercising patience to see SEO results 21:57 - Optimizing for humans not Google 26:20 - Traffic to sign up rate 32:23 - Tactical hacks for increasing sign up conversion and churn rates 34:59 - Marketing to Sales funnel - Handling different ticket size customer segments 41:48 - Hiring strategy in a Tier 2 city 45:24 - Pros and Cons of operating out of a Tier 2 city 50:33 - Spouses to Co-Founders 53:52 - Developing the culture at CallHippo 1:01:32 - Vision for CallHippo Key Mentions 3:36 Software Suggest 3:43 CallHippo 3:57 Exotel 8:08 Avinash Raghava 8:30 Girish Mathrubootham 10:55 Ozonetel 18:09 RingCentral 21:05 Google 32:05 Mail Chimp 35:48 HubSpot

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The journey of Ahmedabad's SaaS duo Founder's Deep Dive E20 SaaSBoomi Podcast is an episode from SaaSBOOMi by SaaSBOOMi.

This episode is 01:05:32 long.

This episode was published on May 10, 2023.

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