Magic of Inbound Marketing & SGx - Abhishek Ballabh, ExtraaEdge BTS E13 SaaSBoomi Podcast

ExtraaEdge is an early start-up founded in 2016, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & Sushil Mundada (ex. HSBC - Lead BA & CRM Architect) ExtraaEdge delivers all the required tools for End-to-End automation of admissions processes. With their combined passion for education and knowledge expertise in Data and CRM, they contribute by developing ExtraaEdge. In this episode, Varun and Arvind explore Abhishek Ballabh’s journey of founding ExtraaEdge and his experience of SaaSBOOMi’s SGx program. Abhishek shares various marketing insights and anecdotes about his journey so far and how his new found “yoda-mindset” has taken him and his company from a primarily hustle-driven outbound sales company to now being predominantly inbound marketing-driven organization. Listen on as this trio share some great insights and banter. Key Take aways 0:41 Welcome and Introduction to Abhishek Ballabh & ExtraaEdge 2:59 CAGR Banter 4:03 Marketing Org Chart 7:17 Desi Perception of Marketing & Sales 8:41 Coupling the effects of SGx and Covid 10:18 Lessons learnt in SGx put to practice 11:43 SGx - Growth Vipassana for entrepreneurs 12:44 Who reports to Marketing? 19:58 Founder Branding 21:20 Channeling one’s Yoda-mindset 22:49 Being the face of the brand 26:55 ExtraaEdge’s transformation Pre and Post SGx 30:41 Apple’s DRI concept 31:56 Transformation from Outbound Hustle to Inbound Marathon 36:28 First International client through ABM 41:57 Maximizing MarTech through ExtraaEdge Certification Academy 48:46 Being synonymous with your industry 49:47 Stacking Marketing Dominoes across the prospects journey 52:10 The push and pull of Marketing & Sales 53:39 Founder being a student of Marketing & Conclusion Key Mentions 1:48 HSBC 2:09 Mindtickle 4:41 Jessica Livingston , Paul Graham , Y Combinator 6:30 Sushil Mundada 6:43 SaaSBOOMi Growth X program 8:25 Sachin Bhatia 20:20 Niti Ratnaparkhi 20:58 Yoda (Star Wars) 30:16 Apple 30:18 Steve Jobs 36:52 Ankit Oberoi & Ad Pushup 37:20 Bits Pilani Dubai 39:35 Nikhil Sutar 43:46 Career Guide 48:01 Robert Cialdini 48:47 Almabase Happy watching!

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Magic of Inbound Marketing & SGx - Abhishek Ballabh, ExtraaEdge BTS E13 SaaSBoomi Podcast is an episode from SaaSBOOMi by SaaSBOOMi.

This episode is 00:56:35 long.

This episode was published on Jan 25, 2023.

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