The AI Accountability Gap in B2B Marketing, with Holly Enneking
May 5, 2026 - 28:24
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For most SaaS organizations, the customer success function has two players - the CS lead and the salesperson. But in this episode, Karen Budell, CMO of Totango, talks through a "three-legged stool" approach, with marketi...
Marketing's Vital Role in Customer Expansion with Karen Budell is an episode from SaaS Half Full by Anna Roolf. For most SaaS organizations, the customer success function has two players - the CS lead and the salesperson. But in this episod...
This episode belongs to SaaS Half Full.
Use the player on this page to stream the episode online.
Published Jan 24, 2024, 27:02 long, audio available.
May 5, 2026 - 28:24
Apr 28, 2026 - 29:48
You can listen to Marketing's Vital Role in Customer Expansion with Karen Budell online on Radio and Podcast. Open the player on this page to stream the available audio.
Marketing's Vital Role in Customer Expansion with Karen Budell is an episode from SaaS Half Full by Anna Roolf.
This episode is 27:02 long.
This episode was published on Jan 24, 2024.
Mar 31, 2026 - 31:24
Feb 10, 2026 - 29:39
Jan 20, 2026 - 34:08