Why Marketers Should Care About Reddit and How to Leverage It, with Sam Perry

Reddit is now one of the most powerful drivers of AI search visibility. For B2B marketers who don't yet know how to leverage it effectively, the channel is both an untapped opportunity and a real risk. In this episode, Sam Perry , Director of Client Relations at PANBlast , explains why jumping into Reddit with promotional intent backfires, how karma and credibility are the keys to brand participation, and why long-term engagement builds credibility in the communities your buyers live in. He also shares how marketers can identify the right subreddits to interact with and turn the channel into a meaningful source of traffic and influence. If you've been telling yourself your brand needs to figure out Reddit, this is where to start. Key Takeaways: Why Reddit is becoming a top source for AI search citations Why authentic conversations outperform promotional marketing content How brands can build credibility and visibility through Reddit engagement Timestamps: (00:00) Introduction (00:26) Reddit's role in B2B marketing (02:46) Sam Perry's background and Reddit experience (04:24) Why Reddit is rising in AI search (06:14) Why LLMs favor Reddit conversations (09:54) How karma builds credibility on Reddit (17:19) Choosing subreddits and internal Reddit owners (23:40) Reddit rules, red flags, and moderator bans (27:44) Start personal before professional Reddit engagement Check out the ebook " Trust Issues: How SaaS and AI-Native Brands Can Beat AI Credibility Fatigue" by PANBlast:

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Why Marketers Should Care About Reddit and How to Leverage It, with Sam Perry is an episode from SaaS Half Full by Anna Roolf.

This episode is 29:48 long.

This episode was published on Apr 28, 2026.

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