Turning Inbound into 24/7 Pipeline with AI Agents, with Maura Rivera

Inbound marketing doesn't have to solely depend on human capacity anymore. In this episode, Maura Rivera, CMO at Qualified, shares how AI SDR agents are transforming how SaaS teams generate pipeline not by replacing people but by working the entire inbound funnel 24/7. She explains why traditional marketing automation and MQL models are breaking down, how agents can follow up instantly across every lead source, and what happens when you redeploy human SDRs to higher-value outbound work. Maura also discusses practical use cases like event follow-up, reactivating dormant leads, and the emerging 'bot manager' role inside modern marketing teams.

You can listen to Turning Inbound into 24/7 Pipeline with AI Agents, with Maura Rivera online on Radio and Podcast. Open the player on this page to stream the available audio.

Turning Inbound into 24/7 Pipeline with AI Agents, with Maura Rivera is an episode from SaaS Half Full by Anna Roolf.

This episode is 29:39 long.

This episode was published on Feb 10, 2026.

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