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Rethinking Market Research in the AI Era, with Kate O'Keeffe artwork
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Rethinking Market Research in the AI Era, with Kate O'Keeffe

SaaS Half Full by Anna Roolf

Jan 20, 202634:08Business

Every company wants better market insights, but up until AI's entrance, results have been highly speculative. How is AI upending tried-and-true market research methodology? Kate O'Keeffe, CEO and founder of Heatseeker, j...