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In this episode, our host speaks with author and positioning expert April Dunford about the realities of creating a category and defining positioning to win in SaaS. Drawing from years of data and experience consulting S...
It's a Crapshoot: Category Creation & Positioning with April Dunford is an episode from SaaS Half Full by Anna Roolf. In this episode, our host speaks with author and positioning expert April Dunford about the realities of creating a catego...
This episode belongs to SaaS Half Full.
Use the player on this page to stream the episode online.
Published Jan 10, 2024, 37:07 long, audio available.
May 5, 2026 - 28:24
Apr 28, 2026 - 29:48
You can listen to It's a Crapshoot: Category Creation & Positioning with April Dunford online on Radio and Podcast. Open the player on this page to stream the available audio.
It's a Crapshoot: Category Creation & Positioning with April Dunford is an episode from SaaS Half Full by Anna Roolf.
This episode is 37:07 long.
This episode was published on Jan 10, 2024.
Mar 31, 2026 - 31:24
Feb 10, 2026 - 29:39
Jan 20, 2026 - 34:08