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While B2B marketers have progressed their thinking to be more B2C-minded, there are concepts we simply shouldn't borrow from our B2C counterparts regarding ad copy and creative. Naomi Suman, founder of Storylogick Consul...
Do's & Dont's of Ad Copy and Creative with Naomi Soman is an episode from SaaS Half Full by Anna Roolf. While B2B marketers have progressed their thinking to be more B2C-minded, there are concepts we simply shouldn't borrow from our B2C cou...
This episode belongs to SaaS Half Full.
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Published Jul 10, 2024, 29:04 long, audio available.
While B2B marketers have progressed their thinking to be more B2C-minded, there are concepts we simply shouldn't borrow from our B2C counterparts regarding ad copy and creative. Naomi Suman, founder of Storylogick Consulting, is an English major turned SaaS marketing consultant who has tested thousands of campaigns. In this episode, she breaks down the elements we should borrow from B2C marketing and, on the flip side, details the concepts B2B marketers should leave alone. Does ad copy containing a question convert, what about ads that feature people? Tune in to get these questions and more answered. Connect with Naomi: Connect with Lindsey: Learn more about BLASTmedia:
You can listen to Do's & Dont's of Ad Copy and Creative with Naomi Soman online on Radio and Podcast. Open the player on this page to stream the available audio.
Do's & Dont's of Ad Copy and Creative with Naomi Soman is an episode from SaaS Half Full by Anna Roolf.
This episode is 29:04 long.
This episode was published on Jul 10, 2024.
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You can listen to Do's & Dont's of Ad Copy and Creative with Naomi Soman on this page when the episode audio is available from the podcast feed.
Do's & Dont's of Ad Copy and Creative with Naomi Soman is from SaaS Half Full by Anna Roolf.
Published Jul 10, 2024 and 29:04 long