How to Engineer the Perfect Product Market Fit

Joey Zwillinger, the founder of Allbirds and Biologica, sat down with Jason to talk about the challenges of finding your ideal customer. Joey's done it both ways. Starting with a product and searching for the right people to buy it, and starting with a problem and building the solution. In this conversation, he breaks down what actually works when you're hunting for product-market fit, and what to do when your customers surprise you (because they will). Learn more about your ad choices. Visit megaphone.fm/adchoices

You can listen to How to Engineer the Perfect Product Market Fit online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Engineer the Perfect Product Market Fit is an episode from Problem Solvers by Entrepreneur Media.

This episode is 30:31 long.

This episode was published on Feb 16, 2026.

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