Tetris: Building a Brand Beyond the Block

If you're a 90s kid like Jason, you probably grew up with Tetris. But not like Maya Rogers grew up with Tetris. Her dad brought the game from the Soviet Union to the rest of the world. Now Maya runs the brand herself, and the job is trickier than it sounds. How do you honor something people feel deeply nostalgic about while also making sure a seven-year-old in 2026 cares about it too? Maya joins Jason to break down the strategy, including one surprisingly powerful legal move that keeps anyone from just copying the game and calling it something else. Learn more about your ad choices. Visit megaphone.fm/adchoices

You can listen to Tetris: Building a Brand Beyond the Block online on Radio and Podcast. Open the player on this page to stream the available audio.

Tetris: Building a Brand Beyond the Block is an episode from Problem Solvers by Entrepreneur Media.

This episode is 26:17 long.

This episode was published on May 4, 2026.

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