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What if the secret to winning in business isn't competing better? What if it's competing less? That's the idea behind category creation. And this week, Jason is speaking with Kevin Maney, co-author of The Category Creati...
Win Your Category is an episode from Problem Solvers by Entrepreneur Media. What if the secret to winning in business isn't competing better? What if it's competing less? That's the idea behind category creation. And this week, Jason is spe...
This episode belongs to Problem Solvers.
Use the player on this page to stream the episode online.
Published Mar 30, 2026, 23:30 long, audio available.
What if the secret to winning in business isn't competing better? What if it's competing less? That's the idea behind category creation. And this week, Jason is speaking with Kevin Maney, co-author of The Category Creation Formula, to break down exactly how it works. Kevin lays out a simple but powerful formula for creating and owning your category. Drawing on real-world examples ranging from the minivan to White Claw, Maney shares his strategies for success. Learn more about your ad choices. Visit megaphone.fm/adchoices
You can listen to Win Your Category online on Radio and Podcast. Open the player on this page to stream the available audio.
Win Your Category is an episode from Problem Solvers by Entrepreneur Media.
This episode is 23:30 long.
This episode was published on Mar 30, 2026.
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Win Your Category is from Problem Solvers by Entrepreneur Media.
Published Mar 30, 2026 and 23:30 long