Storytelling as an Industrial Skill with Jon Billett

In this episode, Jack Cochran is joined by Jon Billett, Founder and CEO of StoryQuadrant, to discuss why storytelling in presales needs to be treated as an industrial skill rather than a soft skill. They explore Jon's framework for the four types of stories every SE should master, the danger of "Mad Libs" style customer stories, and why the most important story is the one told after you leave the room. Jon shares insights from his 15 years in presales and his unique background as a member of the Magic Circle, revealing how structure, rather than content, creates memorable presentations that drive deals forward.

You can listen to Storytelling as an Industrial Skill with Jon Billett online on Radio and Podcast. Open the player on this page to stream the available audio.

Storytelling as an Industrial Skill with Jon Billett is an episode from PreSales Podcast by PreSales Collective by Jack Cochran.

This episode is 33:23 long.

This episode was published on Jan 19, 2026.

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