Special "Ask Us Anything" Episode (517)

In this special episode, Joe and Robert answer all the questions from the This Old Marketing audience. How do backlink strategies (SEO) and citations (AEO) work together, and what unified content strategy can help brands earn both? In the age of GEO, how should membership organizations decide what content to keep free versus behind a paywall, especially when balancing search visibility with exclusive expert value? As AI takes over more execution, will small businesses and solopreneurs still need and pay for human marketing strategy, and how can independent consultants differentiate and stay relevant in an AI-first world? Did the Netflix series about the Dallas Cowboys Cheerleaders measurably impact the team's brand or game viewership, and is it a model for how entertainment content can elevate a sports franchise's marketing? Should marketers clearly separate "content marketing" (audience-building) from "sales enablement content" (purchase support), and does lumping them together lead to bad strategy and wrong KPIs? If you were starting from zero today, with AI flooding every channel, what would you build first to create real audience trust and attention over the next five years, and what would you completely ignore that most marketers are still chasing? Thanks to all of you for your questions and support.

You can listen to Special "Ask Us Anything" Episode (517) online on Radio and Podcast. Open the player on this page to stream the available audio.

Special "Ask Us Anything" Episode (517) is an episode from PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose by Joe Pulizzi & Robert Rose.

This episode is 51:51 long.

This episode was published on Jan 30, 2026.

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