Is ChatGPT Turning Into Yahoo! or Netscape? (531)

In this episode of This Old Marketing , Joe and Robert dig into OpenAI's very rough week . From missed targets and questions about future contract payments to legal proceedings involving Elon Musk, the company suddenly looks a lot less inevitable than it did just a few months ago. Then OpenAI launches a self-service advertising platform , which leads Joe to ask the big question: Is ChatGPT turning into Yahoo? Robert sees it a little differently, arguing that the better comparison may be Netscape. Either way, the boys agree that OpenAI may be trying to do too many things at once while Anthropic continues to gain ground. Next, Joe and Robert discuss Coinbase and its latest round of layoffs . The company says AI is part of the reason, but is that the real story, or just a convenient excuse? They also look at the strong performance from Uber and Disney , and what it may say about the rise of local and regional experiences in today's service economy. In Marketing Winners and Losers , Heineken gets attention, and the Northeast Ohio Regional Sewer District makes another appearance as a surprisingly effective content and social media operator. In Rants and Raves , Joe honors Ted Turner and his incredible impact on marketing, media and publishing. Robert closes with a rant about the California governor's race and what it says about media, politics and the state of public discourse.

You can listen to Is ChatGPT Turning Into Yahoo! or Netscape? (531) online on Radio and Podcast. Open the player on this page to stream the available audio.

Is ChatGPT Turning Into Yahoo! or Netscape? (531) is an episode from PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose by Joe Pulizzi & Robert Rose.

This episode is 01:12:28 long.

This episode was published on May 8, 2026.

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