The MapQuest Comeback Nobody Saw Coming (548)
This week, Joe and Robert look at Big Tech power, unexpected brand comebacks and the growing tension between AI efficiency and human trust....
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PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to a...
Episodes
20 of 549 episodes
Could the Creator Economy Save College? (547)
AI is already changing what students believe they should study , but maybe we're asking the wrong question. Joe and Robert discuss whether c...
Meta and the End of Engagement (546)
As Meta faces a massive lawsuit over allegedly addictive design, the guys discuss what implications there are for the future of Meta and for...
Anthropic and The AI Scarlet Letter (545)
Anthropic plans to watermark Claude-generated text , but what does that really prove? Joe and Robert discuss whether an AI mark could become...
The Great AI Slop Cleanup (544)
LinkedIn says it is declaring war on AI slop , even though the platform helped create the conditions that made endless generic content possi...
Doing the Job Is No Longer Enough (543)
This week, the boys explore the rapidly changing relationship between companies, creators and employees. First, Eventual , a new media compa...
Jimothy Escaped. So Did OpenAI. (542)
Jimothy the raccoon escaped, and apparently OpenAI's models did too. Joe and Robert begin with OpenAI's cybersecurity testing disaster , whe...
OpenAI Eyes Apple Revenues (541)
Joe and Robert unpack IBM's rough AI reality , where enterprise spending may be shifting toward infrastructure and away from traditional sof...
The AI Trust Economy Is Here. Nobody Is Ready. (540)
Sign up for Robert Rose's exclusive July event here. https://www.seventhbear.com/bearing-table-july/ This week, Joe and Robert dig into what...
Is Tomorrow's Marketing for Humans or Bots (539)?
This week on This Old Marketing, Joe and Robert dig into a very strange new reality for marketers: the next audience may not be human. First...
Google Wants the Tools. Meta Wants Your Face. Walmart Wants the Ads. (538)
In this episode, the boys cut in with two breaking stories. First, Walmart buys Vibe.co , a connected TV advertising platform, in a move tha...
Anthropic: Theater or AI Rented Land? + Fox's Big Distribution Play (537)
This week, Joe and Robert lead with Anthropic's safety warning and what it means for marketers building AI-driven systems. Joe sees a real c...
AI Is Coming for the Payroll Line (536)
We lead with the possible IPOs from OpenAI , Anthropic and SpaceX, and the much bigger question behind them: where is all that money suppose...
The Media Reckoning Is Here (535)
This week, Joe and Robert dig into the media reckoning hitting some of the biggest names in digital publishing. Vice, BuzzFeed, Vox, and oth...
Meta Creates Toll Road, LinkedIn Fakes Getting Rid of AI Slop (534)
This week, the boys open with Meta's new subscription plans for Facebook , Instagram, WhatsApp and Meta AI. The features are mostly small up...
The Click Is Dead (533)
This week, Joe and Robert start with Google's massive AI search shift and the uncomfortable reality for marketers, publishers and creators:...
OpenAI: Are New Moves Desperation or Innovation? (532)
This week on This Old Marketing , Joe and Robert break down OpenAI's latest move: launching a full-blown AI consultancy for enterprise compa...
Is ChatGPT Turning Into Yahoo! or Netscape? (531)
In this episode of This Old Marketing , Joe and Robert dig into OpenAI's very rough week . From missed targets and questions about future co...
Are Brands Missing the Employee Creator Opportunity? (530)
This week, Joe and Robert break down a Wall Street Journal article about big brands putting more money into individual creators. While micro...
Why We Finally Got Serious About Our Health - Special Episode (529)
In this special episode of This Old Marketing , Joe and Robert step away from marketing and talk about something more personal: the health c...