Will Guidara: “Here’s how I built the world’s #1 restaurant"

Will Guidara is the co-founder and restaurateur behind the world’s best restaurant. But Will’s not a standard restaurateur. He didn’t just focus on creating the best food. He used psychology and behavioural science to build the best experience. Listen to learn how his restaurant became by using anchoring, reciprocity and many more psych principles. --- Listen to the bonus episode: Will’s book Unreasonable Hospitality: Will’s new book The Field Guide: Will’s newsletter, Pre-Meal: Unlock the Nudge Vaults: Join 10,728 readers of my newsletter: Connect on LinkedIn: --- Today’s sources: Mukherjee, A., Smith, R. J., & Burton, S. (2021). The effect of positive anticipatory utility on product pre-order evaluations and choices. Journal of the Academy of Marketing Science, 51, 551–569. Pariyadath, V., & Eagleman, D. M. (2007). The effect of predictability on subjective duration. PLOS ONE, 2(11), e1264.

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Will Guidara: “Here’s how I built the world’s #1 restaurant" is an episode from Nudge - Marketing Science Podcast by Phill Agnew.

This episode is 35:20 long.

This episode was published on Mar 16, 2026.

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