“How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller

Nudge - Marketing Science Podcast by Phill Agnew

Octopus Energy went from £0 in revenue to £12 billion in 10 years. Today, on Nudge, I chat with their first employee Pete Miller, who explains how they used nudges to grow. Hear why they: 1) Encourage customers to spin a...View more