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Can this “magic” number change your behaviour?
Do nine-ending prices really work? Will £9.99 sell more than £10.00? Can it be used for high-quality products? What about hedonic products? Can it be used on speed limits? For years this debate has raged on. But today on...
About This Episode
Can this “magic” number change your behaviour? is an episode from Nudge - Marketing Science Podcast by Phill Agnew. Do nine-ending prices really work? Will £9.99 sell more than £10.00? Can it be used for high-quality products? What about he...
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Published Mar 9, 2026, 25:39 long, audio available.
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