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From the Archive Smart Targeting, Slippery Slopes Psychographics Good & Bad 1203 artwork
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From the Archive Smart Targeting, Slippery Slopes Psychographics Good & Bad 1203

More than a Few Words by Lorraine Ball

May 6, 20268:59Business

The same tool that helps you find your best customer can also be used to find someone’s fears, anger, or bias. That’s where smart marketing turns into something a lot messier. In this conversation, from our archive, we u...

About This Episode

From the Archive Smart Targeting, Slippery Slopes Psychographics Good & Bad 1203 is an episode from More than a Few Words by Lorraine Ball. The same tool that helps you find your best customer can also be used to find someone’s fears, anger...

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This episode belongs to More than a Few Words.

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Episode Details

Published May 6, 2026, 8:59 long, audio available.