
Marketing Tug-of-War in Multi-Layer Brands Beth Trejo 1212
Jun 21, 2026 - 11:24
Radio and PodcastLive Radio & Podcasts
The same tool that helps you find your best customer can also be used to find someone’s fears, anger, or bias. That’s where smart marketing turns into something a lot messier. In this conversation, from our archive, we u...
From the Archive Smart Targeting, Slippery Slopes Psychographics Good & Bad 1203 is an episode from More than a Few Words by Lorraine Ball. The same tool that helps you find your best customer can also be used to find someone’s fears, anger...
This episode belongs to More than a Few Words.
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Published May 6, 2026, 8:59 long, audio available.