From the Archive Simple Social Media Strategy: Stop Posting, Start Conversations 1204

I love diving into my archive. There are so many amazing conversations there, like this one with Deirdre Tshien. We talked about the difference between creating fun content for the feed and functional content that starts conversations and drives prospects to your door. If your social media feels like shouting into the wind, you’re not alone. So many business owners post, promote, repeat, and then wonder why no one responds. The problem usually isn’t the platform. It’s the approach. In this conversation, I sat down with Deirdre Tshien to talk about what it really means to be social on social media. And spoiler alert, it has a lot less to do with posting more often and a lot more to do with starting better conversations. Deirdre shares a simple four-part content rhythm that helps turn random posts into a smart strategy. Key Takeaways Start with awarenessAsk a question. Share an opinion. Use a poll. Give people an easy way to jump into the conversation. If no one engages, it’s hard to build momentum. Follow with elaborationOnce people show interest, go deeper. Share advice, explain the topic, or answer questions. This is where you show your expertise without sounding like a know-it-all. Build communityTalk about clients, partners, collaborators, or even life lessons that connect to your message. Tag people when it makes sense. Social media works better when it feels human. Then make the askAfter you’ve opened the conversation and offered value, invite people to take the next step. Listen to the podcast. Join the webinar. Download the guide. Timing matters. Why This Matters Too many women business owners treat social media like a billboard. But it works much better as a coffee shop conversation. People don’t gather around billboards. They do gather where they feel seen, heard, and included.

You can listen to From the Archive Simple Social Media Strategy: Stop Posting, Start Conversations 1204 online on Radio and Podcast. Open the player on this page to stream the available audio.

From the Archive Simple Social Media Strategy: Stop Posting, Start Conversations 1204 is an episode from More than a Few Words by Lorraine Ball.

This episode is 12:08 long.

This episode was published on May 7, 2026.

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