Ep 256 Why Travel Advisors Should Stop Waiting for Fam Invitations

What if familiarization stays didn’t require waiting for an invitation or hoping the timing worked out? In this episode, Whitney sits down with Lotte Gossage, founder of Hotel FAM Club, to challenge the way travel advisors think about FAMs and hotel partnerships, offering practical insight into positioning yourself as a professional partner rather than a passive participant. Lotte shares how her background in hospitality and sales shaped a more proactive, business-first approach to creating familiarization opportunities. They unpack why travel advisors should stop being grouped with influencers, how hotels actually evaluate ROI, and what decision-makers on properties really care about. If you’re ready to take control of your FAM strategy, this episode delivers a fresh and empowering perspective.

You can listen to Ep 256 Why Travel Advisors Should Stop Waiting for Fam Invitations online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep 256 Why Travel Advisors Should Stop Waiting for Fam Invitations is an episode from Masters in Travel by Whitney Shindelar and Brianna Glenn.

This episode is 00:58:02 long.

This episode was published on Jan 13, 2026.

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