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Will DOOH have more media spend than static billboards?
Digital out-of-home spend will surpass static billboards within five years. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed outdoor advertising into a measurable, targ...
About This Episode
Will DOOH have more media spend than static billboards? is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything. Digital out-of-home spend will surpass static billboards within five years. Alex We...
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Episode Details
Published Apr 11, 2026, 00:03:47 long, audio available.
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Questions About This Episode
What is Will DOOH have more media spend than static billboards? about?
Digital out-of-home spend will surpass static billboards within five years. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed outdoor advertising into a measurable, targetable channel. The discussion covers real-time bidding for screen selection across venues from gyms to airports, attribution methods including foot traffic tracking and brand lift studies, and creative strategies that maximize the four-second attention window with bold visuals and minimal text. See Privacy Policy at and California Privacy Notice at .
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Which podcast is Will DOOH have more media spend than static billboards? from?
Will DOOH have more media spend than static billboards? is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything.
How long is this episode?
This episode is 00:03:47 long.
When was this episode published?
This episode was published on Apr 11, 2026.
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