What’s the question every board asks that most marketers aren’t ready for?
May 1, 2026 - 00:05:42
Radio and PodcastLive Radio & PodcastsBusiness
Is this use of AI actually making you less effective?
AI-generated strategy documents are slowing down marketing execution. Ruth Zive, Chief Marketing Officer at Voices, explains how artificial intelligence tools encourage over-planning at the expense of customer-facing act...
About This Episode
Is this use of AI actually making you less effective? is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything. AI-generated strategy documents are slowing down marketing execution. Ruth Zive, Chie...
Podcast
This episode belongs to MarTech Podcast // Marketing + Technology = Business Growth.
Listen Online
Use the player on this page to stream the episode online.
Episode Details
Published Apr 30, 2026, 00:03:46 long, audio available.
Related Episodes
Continue listening to more episodes from MarTech Podcast // Marketing + Technology = Business Growth.
If SEO is actually dying, what should marketers stop doing today?
Apr 29, 2026 - 00:04:55
One marketing lesson from Lady Gaga that every CMO should steal
Apr 28, 2026 - 00:03:54
The Voice-First Shift Companies Can’t Ignore
Apr 27, 2026 - 00:37:05
Let's ban this phrase from AI vendor pitches forever
Apr 18, 2026 - 00:05:03
You say you're data-driven but are you lying?
Apr 17, 2026 - 00:03:38
The most useful AI workflow
Apr 16, 2026 - 00:03:40
AI will erase this Martech category?
Apr 15, 2026 - 00:02:56
Questions About This Episode
What is Is this use of AI actually making you less effective? about?
AI-generated strategy documents are slowing down marketing execution. Ruth Zive, Chief Marketing Officer at Voices, explains how artificial intelligence tools encourage over-planning at the expense of customer-facing action. She reveals how marketers get trapped building internal processes instead of driving demand, and shares frameworks for balancing strategic planning with immediate revenue-generating activities. See Privacy Policy at and California Privacy Notice at .
Where can I listen to Is this use of AI actually making you less effective??
You can listen to Is this use of AI actually making you less effective? online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is Is this use of AI actually making you less effective? from?
Is this use of AI actually making you less effective? is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything.
How long is this episode?
This episode is 00:03:46 long.
When was this episode published?
This episode was published on Apr 30, 2026.
Can I save Is this use of AI actually making you less effective? for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from MarTech Podcast // Marketing + Technology = Business Growth?
Yes. This page shows related episodes from MarTech Podcast // Marketing + Technology = Business Growth when more episodes are available from the podcast feed.