Stop obsessing over this marketing metric
Jun 23, 2026 - 00:02:39
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The most overrated use of AI right now
Enterprise marketing teams are overusing AI for forward-looking projections. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains why AI excels at summarization but struggles with predictive ac...
About This Episode
The most overrated use of AI right now is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything. Enterprise marketing teams are overusing AI for forward-looking projections. Patrick Brown, Vice Pre...
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This episode belongs to MarTech Podcast // Marketing + Technology = Business Growth.
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Published Jun 11, 2026, 00:04:20 long, audio available.
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