How to Become the CMO of Klaviyo
Marketing to AI agents without losing control of your brand or customers. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM...
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MarTech Podcast // Marketing + Technology = Business Growth
The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative...
Episodes
20 of 2,489 episodesAgent-to-Agent Marketing
Marketers now have to reach AI agents as well as people. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM used by more than...
Budgeting for AI Agents
Marketing to agents without losing control of your brand. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM serving more tha...
When Do You Let AI Hit Send?
Marketing to AI agents without losing brand control. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM that helps more than...
What Happens When AI Does the Shopping?
Marketers must now reach shoppers whose purchases AI agents make. Jamie Domenici is Chief Marketing Officer at Klaviyo, with expertise in co...
Lightning Round Questions with Damien Voita from AdRoll
Agency or in-house: which builds better marketers? Damien Voita is Principal Campaign Manager at AdRoll, with nine years of agency and in-ho...
Building A Holiday Plan That Earns The Window
Platform changes can erase a paid social strategy overnight. Damien Voita, Principal Campaign Manager at AdRoll, has nine years of paid medi...
Defending Upper-Funnel Spend To A CFO
Marketers chase new tools before fixing the basics. Damien Voita, Principal Campaign Manager at AdRoll, has nine years of agency and in-hous...
How Buyers Actually Find Brands Now
Telling teams to "use AI" doesn't produce results. Damien Voita is Principal Campaign Manager at AdRoll, with nine years of agency and in-ho...
Why Q4 Discovery Now Starts In September
Holiday demand compresses into a few weeks, which makes late-season ad spend inefficient. Damien Voita is Principal Campaign Manager at AdRo...
Your office is next door to OpenAI's original headquarters, so does that proximity help or haunt you?
Answer engines are replacing traditional search rankings. Jordan Koene, CEO and co-founder of Previsible, helps Fortune 100 companies engine...
Was FIFA covering the Levi's Stadium signs the worst brand-visibility decision you've ever seen?
FIFA covered every brand logo at the World Cup stadium, including Levi's. Jordan Koene, CEO and Co-Founder of Previsible, explains why the b...
If you were running SEO at eBay today what would you fix first?
eBay's SEO strategy needs to adapt for AI-driven search. Jordan Koene, CEO and Co-Founder of Previsible and former Head of SEO and Content D...
Which word survives: SEO, GEO, or AEO?
Search optimization terminology is splintering into competing acronyms. Jordan Koene, CEO and Co-Founder of Previsible, previously led SEO a...
Rebuilding 2,000 Pages for the AI Search Era
68% of Google searches now end without a click. Jordan Koene, CEO and co-founder of Previsible, explains why that traffic isn't lost—it's be...
How to Become a Five-Time CMO
AI gives confident answers without the context to back them up. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where AI...
When Every Dashboard Is Green and Nothing Works
AI dashboards can look perfect while missing critical context. Kelly Hopping, CMO at 6sense and four-time marketing executive, explains how...
Building the Context Layer AI Is Missing
AI gives confident answers built on missing context. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where that context...
Why Your Hottest Accounts Aren't Buying
AI tools sound confident even when they're wrong. Kelly Hopping, Chief Marketing Officer at 6sense, explains where that missing context brea...
Have You Read What Your AI Is Sending?
AI segments and messages without full context can be confidently wrong. Kelly Hopping, four-time CMO and CMO at 6sense, explains why more au...