The marketing workflow that will disappear completely over the next 3 years
Most marketing campaign workflows will disappear within three years. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the pas...
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MarTech Podcast // Marketing + Technology = Business Growth
The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative...
MarTech Podcast // Marketing + Technology = Business Growth Podcast Guide
Listen to MarTech Podcast // Marketing + Technology = Business Growth, a Business podcast by I Hear Everything. Stream 2,458 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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20 of 2,458 episodesWhat parenting can teach you about leading marketing teams
AI removed the campaign bottleneck, but volume alone won't win. Brendan Farnand, co-founder and chief evangelist at Knak, spent the past yea...
The mistake almost every conference speaker makes
Most conference speakers turn their session into a sales pitch. Brendan Farnand, co-founder and Chief Evangelist at Knak, has spoken at Adob...
Let AI agents use your platform or force marketers into your UI?
Marketing teams struggle to make AI work in real campaign production. Brendan Farnand, co-founder and Chief Evangelist at Knak, spent the pa...
One AI tool every marketer should be experimenting with right now
Most marketing teams experiment with AI but never ship better work. Brendan Farnand, Co-founder and Chief Evangelist at Knak, spent the past...
How to launch AI-Native Marketing Campaigns
AI made campaign creation easy, so the new bottleneck is knowing what to ship. Brendan Farnand, co-founder and chief evangelist at Knak, spe...
Will CTV merge fully with digital advertising?
Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is...
How to move marketing budget into CTV
Connected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains...
Will AI create more video ads or better video ads?
Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of med...
The biggest misconception marketers still have about CTV
Most marketers still treat CTV as separate from digital. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of prog...
Which live sport is still the most valuable advertising property in America?
Connected TV is becoming a performance marketing channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20 years of media e...
How CTV Became Performance Marketing’s Next Channel
Connected TV is shifting from a brand awareness play to a performance channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, bring...
What's more important in the AI era: trust, traffic, or personalization?
AI is reshaping how websites build trust and drive conversions. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelli...
If you could delete one category from the MarTech stack tomorrow, what would it be?
Websites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how conten...
What's one thing marketers still believe about websites that won't be true three years from now?
Websites are losing traffic in the AI era. Anda Gansca, Co-Founder and CEO of Knotch, an AI-powered content intelligence company, explains w...
What's the scariest part of putting your revenue at risk?
AI is reshaping what websites mean for revenue. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence for Fortun...
Why LLM visibility is yet another vanity metric, why static websites can't serve AI-shaped journeys
Static websites can't serve buyers who arrive already researched by AI. Anda Gansca, Co-Founder and CEO of Knotch, explains why LLM visibili...
The most human skill that becomes more valuable as AI gets better
Marketing teams struggle with AI implementation while maintaining human connection. Amanda Cole, Chief Marketing Officer at Bloomreach, expl...
Are we heading toward a future where brands matter less or more?
Brand differentiation becomes harder as AI commoditizes marketing capabilities. Amanda Cole, CMO at Bloomreach, explains how ecommerce perso...
One thing marketers should stop doing immediately
Marketers need to stop overusing "AI" in every campaign and keynote presentation. Amanda Cole, Chief Marketing Officer at Bloomreach, explai...