Your office is next door to OpenAI's original headquarters, so does that proximity help or haunt you?
Answer engines are replacing traditional search rankings. Jordan Koene, CEO and co-founder of Previsible, helps Fortune 100 companies engine...
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MarTech Podcast // Marketing + Technology = Business Growth
The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative...
Episodes
20 of 2,479 episodesWas FIFA covering the Levi's Stadium signs the worst brand-visibility decision you've ever seen?
FIFA covered every brand logo at the World Cup stadium, including Levi's. Jordan Koene, CEO and Co-Founder of Previsible, explains why the b...
If you were running SEO at eBay today what would you fix first?
eBay's SEO strategy needs to adapt for AI-driven search. Jordan Koene, CEO and Co-Founder of Previsible and former Head of SEO and Content D...
Which word survives: SEO, GEO, or AEO?
Search optimization terminology is splintering into competing acronyms. Jordan Koene, CEO and Co-Founder of Previsible, previously led SEO a...
Rebuilding 2,000 Pages for the AI Search Era
68% of Google searches now end without a click. Jordan Koene, CEO and co-founder of Previsible, explains why that traffic isn't lost—it's be...
How to Become a Five-Time CMO
AI gives confident answers without the context to back them up. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where AI...
When Every Dashboard Is Green and Nothing Works
AI dashboards can look perfect while missing critical context. Kelly Hopping, CMO at 6sense and four-time marketing executive, explains how...
Building the Context Layer AI Is Missing
AI gives confident answers built on missing context. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where that context...
Why Your Hottest Accounts Aren't Buying
AI tools sound confident even when they're wrong. Kelly Hopping, Chief Marketing Officer at 6sense, explains where that missing context brea...
Have You Read What Your AI Is Sending?
AI segments and messages without full context can be confidently wrong. Kelly Hopping, four-time CMO and CMO at 6sense, explains why more au...
Is the future all about marketing to machines?
AI agents are replacing humans as the primary marketing audience. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, has spent 2...
The one one marketing workflow to build from scratch using AI
Campaign management still relies on manual, segment-based work. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how...
Should companies focus on building their own intelligence layer?
Companies need their own AI intelligence layer, not just API access. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, breaks d...
One AI capability marketers are consistently overestimating today
Marketers assume AI understands business context automatically. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains why...
Operationalizing Marketing as AI-tooling evolves
Most marketers treat AI as another app, not an operating system. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how...
Is AI more like a tool or an operating system?
Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to...
One piece of marketing technology you think most teams could stop paying for tomorrow
Marketing teams keep paying for tools they no longer need. Katrina Wong, Chief Marketing Officer at New Relic, explains why AI is replacing...
One metric acquirers scrutinize that most marketers completely overlook
Rising AI costs are quietly eroding marketing's bottom line. Katrina Wong, Chief Marketing Officer at New Relic, has led seven successful ex...
Changes to how you'll spend a marketing budget
AI adoption is upending marketing budgets. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years leading marketing and go-to-...
By 2028 the AI tools developers could cost more than the developers themselves?
AI development costs won't outpace developer salaries by 2028. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enter...