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Why LLM visibility is yet another vanity metric, why static websites can't serve AI-shaped journeys
Static websites can't serve buyers who arrive already researched by AI. Anda Gansca, Co-Founder and CEO of Knotch, explains why LLM visibility metrics mislead marketers and what websites must become when agents and human...
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Why LLM visibility is yet another vanity metric, why static websites can't serve AI-shaped journeys is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything. Static websites can't serve buyers who...
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This episode belongs to MarTech Podcast // Marketing + Technology = Business Growth.
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Published Jul 6, 2026, 00:39:53 long, audio available.
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