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Will CTV merge fully with digital advertising? artwork
Business

Will CTV merge fully with digital advertising?

MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything

Jul 25, 202600:03:21Business

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified...

About This Episode

Will CTV merge fully with digital advertising? is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything. Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market...

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Episode Details

Published Jul 25, 2026, 00:03:21 long, audio available.