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Should companies focus on building their own intelligence layer? artwork
Business

Should companies focus on building their own intelligence layer?

MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything

Sep 2, 202600:06:02Business

Companies need their own AI intelligence layer, not just API access. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, breaks down why proprietary operating context matters more than model choice. He explain...