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One AI capability marketers are consistently overestimating today artwork
Business

One AI capability marketers are consistently overestimating today

MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything

Sep 1, 202600:04:01Business

Marketers assume AI understands business context automatically. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains why that assumption fails without proper training. He breaks down giving off-the-she...