Stop obsessing over this marketing metric
Jun 23, 2026 - 00:02:39
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Radio and PodcastLive Radio & PodcastsBoard members demand ROI proof that most CMOs can't deliver. Ruth Zive, Chief Marketing Officer at Voices, explains how voice-first technology changes brand measurement fundamentals. She outlines performance-grade voice...
What’s the question every board asks that most marketers aren’t ready for? is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything. Board members demand ROI proof that most CMOs can't deliver. Rut...
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Published May 1, 2026, 00:05:42 long, audio available.
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