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The most overrated screen in advertising right now
Digital out-of-home advertising lacks proper attribution and targeting capabilities. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, specializing in programmatic DOOH media buying and full-funnel cam...
About This Episode
The most overrated screen in advertising right now is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything. Digital out-of-home advertising lacks proper attribution and targeting capabilities. Ale...
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Episode Details
Published Apr 8, 2026, 00:04:14 long, audio available.
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Questions About This Episode
What is The most overrated screen in advertising right now about?
Digital out-of-home advertising lacks proper attribution and targeting capabilities. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, specializing in programmatic DOOH media buying and full-funnel campaign strategies. The discussion covers programmatic real-time bidding for screen selection across roadside billboards and place-based venues like gyms and restaurants, foot traffic attribution using device proximity measurement within preset radiuses, and omnichannel retargeting by connecting exposed devices to display and CTV campaigns. See Privacy Policy at and California Privacy Notice at .
Where can I listen to The most overrated screen in advertising right now?
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Which podcast is The most overrated screen in advertising right now from?
The most overrated screen in advertising right now is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything.
How long is this episode?
This episode is 00:04:14 long.
When was this episode published?
This episode was published on Apr 8, 2026.
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Are there related episodes from MarTech Podcast // Marketing + Technology = Business Growth?
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