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Marketers' biggest misconception about billboards
Most marketers think billboards are just brand awareness plays. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, where he's leading the launch of programmatic DOOH across their growth marketing platfo...
About This Episode
Marketers' biggest misconception about billboards is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything. Most marketers think billboards are just brand awareness plays. Alex Weinberger is Genera...
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This episode belongs to MarTech Podcast // Marketing + Technology = Business Growth.
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Episode Details
Published Apr 10, 2026, 00:03:40 long, audio available.
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Questions About This Episode
What is Marketers' biggest misconception about billboards about?
Most marketers think billboards are just brand awareness plays. Alex Weinberger is General Manager of Digital Out-of-Home at AdRoll, where he's leading the launch of programmatic DOOH across their growth marketing platform. The conversation covers using geofencing to target decision-makers at their headquarters with dayparted campaigns, leveraging foot traffic attribution to measure real-world conversions, and building omnichannel strategies that connect DOOH exposure to retargeting campaigns across display and CTV. See Privacy Policy at and California Privacy Notice at .
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Marketers' biggest misconception about billboards is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything.
How long is this episode?
This episode is 00:03:40 long.
When was this episode published?
This episode was published on Apr 10, 2026.
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