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How to start testing DOOH
Digital out-of-home advertising lacks programmatic targeting capabilities. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and full-funnel advertising strategies. The discussion c...
About This Episode
How to start testing DOOH is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything. Digital out-of-home advertising lacks programmatic targeting capabilities. Alex Weinberger is General Manager of...
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This episode belongs to MarTech Podcast // Marketing + Technology = Business Growth.
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Episode Details
Published Apr 9, 2026, 00:03:31 long, audio available.
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Questions About This Episode
What is How to start testing DOOH about?
Digital out-of-home advertising lacks programmatic targeting capabilities. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and full-funnel advertising strategies. The discussion covers real-time bidding for screen selection, device exposure tracking within preset radiuses around digital screens, and attribution methods including foot traffic analysis and brand lift studies. See Privacy Policy at and California Privacy Notice at .
Where can I listen to How to start testing DOOH?
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Which podcast is How to start testing DOOH from?
How to start testing DOOH is an episode from MarTech Podcast // Marketing + Technology = Business Growth by I Hear Everything.
How long is this episode?
This episode is 00:03:31 long.
When was this episode published?
This episode was published on Apr 9, 2026.
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Are there related episodes from MarTech Podcast // Marketing + Technology = Business Growth?
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